Fairness is more difficult to define because it is inherently subjective and perceptions of it can be quite different. Generally speaking however, there is a causal relationship between the first guiding principle “openness” and the second one “fairness”. The understanding of BPE implies clarity in the assertion of one’s own interests without over-benefiting compared to the partner. The yardstick for this is a significant deviation from general market standards without an appropriate compensation. Here the connection with openness becomes clear again.
The aim of BPE’s partnership is to be a trustworthy, predictable partner for all relevant business partners. Business ethics and morals are constant companions in a business that is essentially characterised by trust on the investor side, but also on the seller and management side.
The question “Would I like to explain the reasons for my behaviour or my arguments to all parties concerned?” is always used to objectify the subjective assessment of “fairness”.
Moreover, these principles apply not only to the way in which business is conducted but also, more generally, to the nature of the business that it is conducted in.