Heimtiernahrung GmbH, Langwedel


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Seitz Heimtiernahrung (founded 1981 in Langwedel) is a leading manufacturer of premium wet food for dogs and cats in the private label segment. In addition, the range includes BARF products and sausage products, which are sold under the company’s own brand “Seitz Heimtiernahrung” and, since the acquisition of the brand “Fleischeslust”, also under this brand.

Customers include German premium brand companies that sell their products through veterinarians and specialist retailers. With the new management team, Seitz Heimtiernahrung continues to grow organically while the production capacity in the attractive premium wet food and BARF segments is significantly expanded. The acquisition of further companies with a complementary range of pet food products is envisaged.



July 2015 Management Buy-in
  • 20 employees
  • 17 m sales

Product examples